About usWHO WE ARE

We’re a microbrewery startup by Dirk Frauenheim and partner Lin Ya.

We’re on a mission to ‘make ZAPFLER the first choice in German craft beer.”

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YOU’LL NEVER FORGET

Your first batch of craft beer!

My first batch of craft beer was a Hefeweizen which is one of our best sellers today !

Brewing beer is my passion so I spend a lot of time researching beer specialties and reading every book I can about brewing beer. I’m fascinated by beers that are brewed for centuries and are still liked today.

I follow the longstanding tradition of German resettlers to bring the German beer culture and German cosiness ‘Gemuetlichkeit’ to other countries in the world. Beer changes strangers into friends!

It’s my mission to make ZAPFLER’s craft beer and the German beer culture known all around China.

FounderDIRK FRAUENHEIM

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Lin Ya

Lin Ya is the powerhouse behind ZAPFLER. Managing the finances, HR and more. She’s also the person to talk to if you want to open your own ZAPFLER.

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Anni

You’ll find her at ZAPFLER Shanghai. She’ll welcome you and make sure the best craft beer and tastiest food is served to you in a heartbeat.

Amy

Amy joined the crew to manage newly opened ZAPFLER Changzhou. This industry veteran will give you the best craft beer recommendations.

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