Idea!

Craving a good beer, Dirk Frauenheim started brewing in the backyard of his factory.

This followed after a night of drinking Chinese beer with his friend Rolf. They longed for the fresh craft beer from their hometowns in the Black Forest in Germany.

ZAPFLER Jintan opened

Local government spotted Dirk brewing and offered the beautiful Jinsha Park location that’s still home to ZAPFLER today!

Shortly after opening in 2014, the 10 HL brew house expanded to 15 fermenters.

Dipping our toe in Shanghai

A little hole-in-the-wall location became ZAPFLER’s first Shanghai location. With 12 tasty craft beers on tap this location was an instant hit amongst the Yong Kang Lu crowd.

Shanghai Found 158

ZAPFLER moved from its tiny location in Yong Kang Lu to ‘it’-place Found 158.

This location  won the award for ‘Craft Beer Bar of the Year 2017’ in the That’s Shanghai awards and ‘Readers Choice’ from ShanghaiWOW.

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Expanding to Changzhou

A former textile factory called Canal 5 is home to ZAPFLER’s third location. This creative hub along canal number five is a lively place packed with creative companies and cultural companies.

Retail sales

Enhancing our brand awareness and market position by bottling beer for retail purposes.